Friday, August 02, 2013

Have we passed the peak of pop neuroscience?

I’ll even name the year when the public turned its back on neuro-hype: The woo commenced its quick decline in 2008. That was its inflection point, its production peak, the moment when pictures of the brain were tapped for all the easy headlines, strip-mined for credulous investors, and otherwise sucked dry of whatever dopey data they could provide. Five years ago the pop-neuroscience project began to wither.